Employment

POSITION: Surgical Counselor

DEPARTMENT: Surgery Scheduling

REPORTS TO: Front Desk Manager

JOB SUMMARY: The Surgical Counselor is responsible for increasing premium intraocular lens (IOL) adoption and related surgical revenue while delivering an exceptional, patient-centered experience. This role combines surgical counseling, consultative sales, patient education, financial counseling, and surgical coordination to help patients make informed decisions about their vision care. Serving as the primary liaison between patients, physicians, clinical staff, surgical scheduling, and the ambulatory surgery center, the Surgical Counselor proactively engages eligible patients, explains premium IOL benefits and financial considerations, addresses questions and concerns, and provides consistent follow-up to support decision-making. Success in this role is measured by improved premium IOL conversion rates, appropriate adoption of advanced technology options, and surgical revenue growth through effective consultations, performance tracking, and collaboration with clinical teams, while balancing business objectives with patient needs, physician recommendations, and ethical healthcare practices.

EDUCATION AND EXPERIENCE
1. High school diploma or GED required; associate’s or bachelor’s degree in business, healthcare, sales, marketing, or a related field preferred.
2. At least one year of experience in ophthalmology, optometry, medical assisting, or a related healthcare setting preferred.
3. At least two years of experience in sales, consultative selling, patient counseling, or revenue development preferred.
4. Experience with premium IOL options, elective medical procedures, patient financial counseling, insurance verification, payment collection, or surgical scheduling preferred.
5. Proficiency in Microsoft Office, electronic medical records, scheduling software, and data tracking systems.
ESSENTIAL SKILLS AND ABILITIES:
1. Strong interpersonal, verbal, written, and presentation skills, with the ability to communicate premium IOL benefits clearly and confidently.
2. Strong sales and consultative counseling skills, including identifying opportunities, addressing objections, and guiding patients through informed decisions.
3. Ability to build trust, establish rapport, and recognize individual patient needs, concerns, and motivations.
4. Strong organizational skills with the ability to manage multiple consultations, follow-ups, and surgical timelines simultaneously.
5. Ability to track performance metrics, analyze conversion trends, and use data to improve results.
6. Understanding of ophthalmic terminology, cataract surgery, refractive outcomes, and premium IOL technologies, or the ability to develop this knowledge.
7. Knowledge of insurance benefits, patient financial responsibility, pricing, estimates, and payment collection.
8. Strong attention to detail in managing patient records, lens selections, financial documentation, and surgical requirements.
9. Ability to work independently, exercise sound judgment, collaborate effectively with physicians and clinical teams, and adapt to changing priorities.
10. Commitment to patient confidentiality, HIPAA compliance, ethical sales practices, professionalism, and continuous improvement through coaching and feedback.

RESPONSIBILITIES:
1. Premium IOL Sales and Conversion Growth
• Drive premium IOL conversion by proactively engaging eligible surgical candidates, presenting standard and premium lens options, and explaining their features, potential benefits, limitations, visual outcomes, and costs.
• Conduct individualized, patient-centered consultations that connect lens options to patients’ visual goals, lifestyle, and physician-directed recommendations; use consultative selling and appropriate objection-handling to address cost concerns, uncertainty, and misconceptions.
• Identify appropriate opportunities for additional surgical services, maintain consistent consultation practices, and meet established conversion, follow-up, and revenue goals while prioritizing informed patient choice and leaving clinical suitability decisions to the treating physician.
2. Patient Consultation and Education
• Educate patients about cataract surgery, premium IOL technologies, refractive considerations, and applicable surgical options, including the differences between insurance-covered services and elective or non-covered options.
• Address questions with empathy and accuracy, explain benefits, limitations, expectations, and financial considerations transparently, and refer clinical questions to the appropriate physician or clinical team member.
3. Patient Follow-Up and Sales Pipeline Management
• Maintain an organized pipeline of eligible patients and proactively follow up with those who have not scheduled surgery, selected a lens, or decided on a premium option, using approved communication methods and respecting patient preferences.
• Document consultation outcomes, patient questions or objections, follow-up attempts, next steps, and final decisions in the designated electronic medical record or customer relationship management system.
• Coordinate with referral coordinators and surgical schedulers, identify patients needing additional education, monitor outstanding opportunities, and track patients through lens selection, scheduling, and completion of administrative requirements. Distribute satisfaction or review requests in accordance with policy.
4. Performance Tracking, Reporting, and Revenue Optimization
• Track and report conversion rates, consultation outcomes, follow-up activity, eligible candidates, options presented, selections, deferred decisions, and completed conversions, by relevant categories when data is available.
• Analyze performance trends, patient feedback, objections, and missed opportunities to identify improvement needs; evaluate consultation methods and follow-up practices and recommend changes.
• Partner with leadership to establish goals, review results, provide regular updates, and support standardized consultation scripts, education materials, pricing presentations, and objection-handling resources. Maintain awareness of relevant lens technologies and patient preferences.
5. Financial Counseling and Payment Coordination
• Review applicable insurance benefits and explain estimated patient responsibility, including deductibles, copayments, coinsurance, premium IOL fees, and other out-of-pocket expenses.
• Prepare and communicate patient estimates and payment expectations transparently in accordance with established policies; coordinate and collect required payments before surgery and document discussions, acknowledgments, arrangements, and collection activity.
• Collaborate with billing and insurance personnel to resolve coverage or balance questions, coordinate applicable co-management fees or documentation, and communicate financial barriers or approved options without making unauthorized commitments.
6. Surgical Coordination and Operational Support
• Coordinate administrative steps from initial recommendation through scheduled surgery, including gathering and verifying examination records, consent forms, medical documentation, and ambulatory surgery center paperwork.
• Coordinate lens selection, verification, and ordering according to physician orders and established procedures; work with clinical staff to ensure preoperative testing, clearances, and documentation are complete.
• Communicate patient decisions, lens selections, financial arrangements, scheduling changes, and outstanding requirements to the appropriate teams; follow up on gaps promptly, assist with front office overflow as needed, and recommend workflow improvements.
7. Physician and Team Collaboration
• Partner with physicians and clinical staff to understand treatment recommendations, patient eligibility, and appropriate premium IOL education opportunities; share common questions, objections, misconceptions, and financial concerns.
• Collaborate with referral coordinators, surgical schedulers, billing, marketing/outreach, and leadership as applicable to support consistent communication, patient education, conversion, and surgical completion.
• Participate in training and coaching, communicate respectfully, and promote teamwork, accountability, and continuous improvement.
8. Professional Development and Compliance
• Protect patient confidentiality and comply with HIPAA, organizational policies, procedures, documentation standards, and patient communication guidelines.
• Maintain knowledge of premium IOL technologies, surgical procedures, payer requirements, and financial counseling practices; participate in required education, training, meetings, and performance reviews.
• Maintain ethical sales practices and accurately represent treatment options, pricing, and expected outcomes. Ensure clinical recommendations and determinations of surgical suitability remain with the treating physician and appropriately licensed clinical personnel; demonstrate accountability, adaptability, and continuous learning.
9. Additional Responsibilities
• Meet established productivity, conversion, patient service, and performance standards as defined by leadership.
• Participate in performance-based initiatives and premium services growth strategies as assigned.
• Assist with cross-training and coverage for related administrative functions as needed.
• Perform other duties as assigned by management.

PHYSICAL REQUIREMENTS
• Ability to sit, stand, walk, bend, and reach throughout the workday
• Ability to lift up to 40 pounds unassisted when required
• Ability to use computers, keyboards, and phones for extended periods
• Adequate vision and hearing to perform job duties
• Work environment includes moderate noise levels typical of a medical office
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
OTHER
This job description is intended only to describe the general nature and level of work performed. A valid Michigan driver’s license is required when driving on company business. This job description is not intended, nor should it be interpreted as an exhaustive list of all duties, skills and responsibilities. The Surgical Counselor will perform the duties listed in this job description as well as any other assigned by management. Overtime may be required as approved by management.

Please send your resume and cover letter to hr@tceye.net

The Surgery Center – Director of Surgical Services
$15,000 sign-on bonus available /$15,000 relocation bonus available
Salary range of $110,000 – $130,000

Position Title: Director    Reports To: Medical Director

Position Summary:

• Supervises daily clinical operations of the facility and manages the clinical and clerical staff in accordance with established Federal, State and accreditation regulations and guidelines, as well as established The Surgery Center policies and procedures. Oversees patient care activities in preoperative, postoperative and intraoperative. Purchasing of required supplies, medications, and equipment. Responsible for staff development, orientation and staff discipline and appraisals.

Minimum Requirements:

• Education/Experience/Licenses/Certificates/Eligibility: Current Michigan RN license, BLS and ACLS. BSN preferred. Minimum three (3) years of ambulatory surgery clinical experience as a registered nurse with one (1) years of administrative/management experience.
• Eligibility: All employees must be able to provide proof of their identity and their right to work in the United States.

Skills/Knowledge/Ability:

• Interpersonal: Excellent communication skills; oral, written and presentation. Above average organizational skills. Demonstrates a positive, friendly, and courteous manner. Serves as a role model to other staff members. Actively participates in the development of a healthy work environment.
• Critical Thinking: Demonstrates accountability, skill and knowledge to practice within scope of position responsibilities. Demonstrates an above average ability to organize, prioritize, analyze, anticipate, interpret, evaluate and problem solve to provide a safe, effective and functional environment. Ability to direct the activities of the staff and manage the personnel.
• Knowledge: Working knowledge and experience in ambulatory surgery environment, preferably operating room, including direct patient care. Ability to adhere to work schedule and manage time appropriately. Ability to effectively manage the activities and personnel in the facility. Knowledge of current nursing matters relating to healthcare management including QAPI. Ability to utilize resources in an organized and effective manner.

Essential Competencies/Performance Expectations:

Clinical Performance

• Participates when needed in patient care activities adhering to the requirements of the Operating Room RN and/or the Preop/PACU RN job descriptions when providing direct patient care.
• Establishes implements and evaluates quality and standards of patient care in conjunction with medical staff and clinical staff.
• Develops patient care protocols, preoperative and postoperative assessment procedures, nursing policies and procedures, physician standing orders and standard discharge instructions.
• Evaluates nursing staff documentation and patient care through review of medical records.

Management of Resources/Inventory

• Schedules qualified staff to provide required coverage for patient care adhering to applicable guidelines.
• Establishes and oversees a system to ensure adequate medications, supplies, instrumentation and equipment are available to meet patient needs while maintaining fiscal stewardship.
• Coordinates appropriate use of human and material resources, being mindful of budgetary constraints.
• Accurately verifies time worked through regular review of time and attendance records.
• Assures worked FTE ratio is within approved budget or appropriate justification is provided.
• Adjust staffing schedules appropriately based on patient care and facility process need.
• Oversee Material management staff to ensure supply inventory is maintained within approved budget. Assist with ensuring that non-expired sterile packs and supplies are available for scheduled cases.
• Oversees/coordinates obtaining and returning of borrowed/rented equipment and supplies in the most cost effective and timely manner.
• Ensures no missing or unaccounted for controlled substances and controlled substances are accounted for in accordance with procedures established in conjunction with the pharmacy consultant.
• Identifies the need for and appropriately confers with the administrative staff on resource management issues.

Management of Facility/Staff

• Actively participates in planning and designing policies and procedures in collaboration with appropriate staff members.
• Budgets and allocates resources according to priorities and stays within established guidelines.
• Identifies work related improvement opportunities and analyzes them to identify causes and find solutions.
• Acts decisively to implement solutions to resolve critical issues or improve processes.
• Communicates clear understanding of job responsibilities, task objectives, deadlines and performance expectations.
• Disseminates relevant information about decisions, plans and activities to people that need it for job performance.
• Shares up-to-date information on center activities and policy changes in a timely manner.
• Evaluates the performance of individuals through timely completion of competency assessments and skill checks.
• Listens attentively to others. Tries to understand the meaning of the communication of others, perceives their needs and interests.
• Works in harmony with others as a team leader.
• Regularly meets deadlines related to individual as well as team performance on projects/assignments.
• Accepts full responsibility for his/her actions.
• Observes scheduled hours of work and puts in extra hours when necessary.
• Exhibits competence in staff selection.
• Provides a clear description of duties and responsibilities to staff.
• Provides department orientation to staff on an ongoing basis including safety training.
• Delegates tasks to qualified staff members.
• Adheres to established policies and procedures and sets an example of appropriate behavior.
• Discusses changes which directly affect individuals or general staff prior to change, encourages suggestions and invites participation in decision making, incorporating the ideas and suggestions of others.
• Allows staff to have substantial responsibility and discretion in carrying out work activities, handling problems and making important decisions.
• Provides coaching to facilitate an employee’s skill acquisition, professional development and career advancement.
• Facilitates the constructive resolution of conflict.
• Encourages cooperation, teamwork and job ownership.
• Provides praise, recognition, and appreciation for effective performance, significant achievements and special contributions.

Fiscal Management

• Assists TSC Administrator as needed in planning of annual budget. Assist with contract negotiations if needed.
• Actively participates in budget/financial problem solving to promote fiscal responsibility.
• Directs staff to regularly consider opportunities for expense decreases.
• Budgets and allocates resources according to priorities and strives to stays within established guidelines.

Professional Development/Facility Promotion

• Develops contacts with people who are a source of information and support.
• Maintains contacts through periodic interactions including visits, telephone calls, correspondence, seminars and attendance at meetings and social events.
• May participate in activities that promote a healthy community.
• Demonstrates knowledge and professionalism with community and other organizational members.
• Provides timely response and resolution to client complaints.

Communication

• Listens respectfully, gives feedback directly, honestly and talks with others to clarify differences.
• Utilizes translation services when needed.
• Utilizes appropriate services when needed to communicate with employees and patients with speech and hearing disorders.
• Effectively communicates and interacts with patients, their family, and other external and internal clients (including fellow employees) from diverse backgrounds.

Quality

• Demonstrates a willingness to look at new ideas and work in a changing environment.
• Understands, verbalizes and participates in the quality improvement process.
• Supports initiatives designed to improve individual and organizational performance.
• Provides appropriate patient care across the age span.
• Identifies and reports suspected child, spousal/partner, and elder abuse per protocol.

Please contact:

Tayler Fison, HR Manager
HR Team: (231) 935-8101 x7181
Fax: (231) 216-0260
Direct: asst@tceye.net
HR Team: hr@tceye.net
www.traversecityeye.com

We are seeking an experienced, dynamic, and compassionate Director of Nursing (DON) to lead the clinical operations of our Ambulatory Surgery Center. This leadership role is responsible for overseeing all nursing services, ensuring exceptional patient care, maintaining regulatory compliance, and fostering a positive, team-oriented work environment.

The ideal candidate is an experienced nurse leader with a strong background in ambulatory surgery or perioperative services who is passionate about clinical excellence, staff development, and delivering outstanding patient outcomes.

Responsibilities

• Provide strategic leadership and oversight of all nursing services within the Ambulatory Surgery Center.
• Ensure the delivery of safe, high-quality, patient-centered care while maintaining compliance with state, federal, and accreditation standards.
• Supervise, mentor, and develop nursing staff, including charge nurses and clinical personnel, promoting accountability, teamwork, and professional growth.
• Oversee daily clinical operations, staffing, scheduling, and workflow to ensure efficient patient care and optimal resource utilization.
• Review and maintain accurate clinical documentation and medical records using the SIS Complete Electronic Medical Record (EMR) system.
• Ensure compliance with HIPAA regulations and all patient privacy and confidentiality requirements.
• Develop, implement, and monitor clinical policies, procedures, and quality improvement initiatives.
• Collaborate with physicians, anesthesia providers, and administrative leadership to promote operational excellence and exceptional patient satisfaction.
• Monitor patient safety initiatives, infection prevention practices, and regulatory readiness.
• Lead by example, fostering a culture of professionalism, accountability, collaboration, and continuous improvement.

Qualifications

Required:

• Current, active Registered Nurse (RN) license.
• Previous nursing leadership or management experience in an Ambulatory Surgery Center, operating room, or similar surgical healthcare setting.
• Strong knowledge of perioperative nursing practices, documentation standards, and regulatory requirements.
• Experience with Electronic Medical Records (EMR), preferably SIS Complete.
• Thorough understanding of HIPAA regulations and healthcare compliance.
• Excellent leadership, communication, organizational, and problem-solving skills.
• Ability to effectively manage multiple priorities in a fast-paced clinical environment.

Benefits

We value our employees and offer a comprehensive benefits package, including:

• Competitive salary
• 401(k)
• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Flexible Spending Account (FSA)
• Paid Time Off (PTO)
• Tuition reimbursement
• Opportunities for professional growth and leadership development

License/Certification:

• Active Registered Nurse (RN) License (Required)

Work Location: In Person

If interested, please email a resume to:

Lindsay Herrmann, Administrator
Michigan Surgical Center
lherrmann@msurg.com

The Orthopaedic Surgical Institute is seeking an experienced Pre-Op/PACU Nurse Manager. The Pre-Op/PACU Nurse Manager will plan, organize, direct, and evaluate nursing care and personnel management for the unit, collaborate with Center management team to maintain and comply with accreditation and licensing standards. They will assist with the development, implementation and monitoring of policies and procedures. RN manager will work closely with surgeons and anesthesia to foster a safe environment and surgical process for all patients.

The ideal candidate will have excellent decision-making skills, excellent interpersonal communication skills and demonstrate the ability to supervise others. Ability to perform under a variety of fast-faced and stressful situations. Experience in an ambulatory surgery center environment with understanding of quality improvement and infection control processes is preferred.

Requirements:

• Bachelor’s Degree (BSN) or equivalent
• Graduate of an accredited school of nursing
• Current State of Michigan Registered Nurse license
• Four (4) to 10 years related experience and/or training; or equivalent combination of education and experience
• Current ACLS/BLS/PALS (must be obtained within 3-6 months of hire)

Job Type: Full-time

Please email resumes to Courtney at cbreuhan@osirochesterhills.com

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